We had our slightly updated site ready for some time now. Actually what was ready is expanded navigation with more options so that I can expand more on services and solutions we are offering. Our site is informative already but I always felt the need to explain better what kind of solutions we are providing, which should help potential client get better idea of what they can ask from us.
I started to work on copy about our solutions, when I realized that I didn’t check what other similar companies are saying, maybe it can give me better idea on what I should write. And it did, I didn’t change drastically solutions we offer, but I just realized how important it is to present them well. Most importantly I got few hints on how to approach sales and networking. These areas are not my strong point.