Yeah, my thought exactly. What the … !? Are they insane! How dare they do that.
Burger King is known for well executed online promotional campaigns. Their new one made me laugh to tears. I had to skip some parts because it was really painful to see what they were putting people through, I just couldn’t watch.
It is extremely amuzing, I was feeling the disbilief and shock people were feeling, without saying any spoilers, extremely well done. Congrats Burger King.
Also the way I found this site is through Compete article who talks about how BK site has steady stream of visitors due to their well executed promotional campaigns. Unlike McDonalds which also has campaigns, however they were not that successful.